Akatswiri amasewera amatenga gawo lofunikira pakuphatikiza makina akale mu chilengedwe cha mabizinesi amakono. Mu nthawi yatsopano, mabizinesi akuchulukirachulukira chifukwa cha luntha lamphamvu (AI), kuphunzira makina (ml), kusanthula kwakukulu kwa data, ma pulot njira
Kampaniyi ili ndi lingaliro la "zabwinoko, mitengo yotsika yotsika, mitengo ndiyomveka bwino", motero ali ndi mpikisano wopindulitsa komanso mtengo, ndiye chifukwa chachikulu chomwe tidasankha mgwirizano.
Woyang'anira malonda ndi munthu wotentha kwambiri komanso waluso, tili ndi zokambirana zosangalatsa, ndipo pamapeto pake tinafika pa mgwirizano wogwirizana.
Otsatsa omwe ali ndi chiphunzitso cha "mtundu woyamba, khulupirirani woyamba ndi woyang'anira wokalambayo" kuti awonetsetse kuti malonda abwino ndi okhazikika.